YouTube is the most active social media platform in Hong Kong with 87% of internet users streaming videos. Leverage the power of such a mass reach with YouTube advertising
What Is YouTube Advertising
More and more businesses are taking their advertising to YouTube to enjoy the benefits of having their brand on the channel. With 1.5 billion monthly viewers, the main advantage of YouTube Advertising is the huge audience that advertisers have exposure too. The platform also offers ads in various formats, increased ad exposure through social sharing, audience targeting options, the ability to identify purchase intent, and the ability to show an ad before a viral video. YouTube’s Advertising Platform also provides real-time insights on ad views.
The team at Digital Squad has worked on a number of YouTube Advertising campaigns. Applying our knowledge on the channel, we develop campaigns that engage the audience and drive conversions.
How YouTube Advertising Works
YouTube Advertising operates on a pay per view basis, so advertisers only pay if someone chooses to watch the video ad or clicks through to their site. This means that advertisers know their budget is being well spent on an interested audience. As Google owns YouTube, the YouTube Advertising network, also known as TrueView, is run like a traditional Google Ads campaign through a bidding system.
YouTube Advertisers can choose between two different forms of ads, In-Stream ads and In-Display ads. In-Stream ads are video ads that appear at the beginning of YouTube ads, while In-Display ads can be used to advertise across YouTube and the Google Display Network as an image ad.
Both types of ads give advertisers the opportunity to target their own pre-defined audience in terms of age groups, genders, topics and interests, as well as choosing specific videos and channels for their ads to appear alongside.
2019 YouTube Advertising Statistics
Why YouTube Advertising is a Winning Strategy
Get Your Message Noticed
YouTube mobile ads receive viewer attention 83% of the time
6 out of 10 people prefer online video platforms to live TV
You can navigate YouTube in a total of 80 different languages covering 95% of the Internet population
Boost your Content
When brands use TrueView, they see views of previously existing content increase by up to 500% after posting new videos
YouTube is the world’s second-largest search engine and third most visited site after Google and Facebook. Leverage the power of the channel, with help from the digital marketing experts at Digital Squad.
Let’s Talk YouTube Advertising
What YouTube Advertising Can do for your Business
300 hours of video are uploaded to YouTube every minute. This is driven by consumer demand, as people are watching more and more video. As such, by adding video to your digital marketing strategy, you can increase your visibility and business growth potential.
This is why a portion of your advertising budget should be allocated to YouTube advertising. Although the channel is similar in its execution and targeting options to paid search, YouTube has a number of specific benefits.
Reach a large audience at a lower cost with flexible pay-per-view (PPV) system
Precision targeting based on demographics, interests, time of day, and more
Video converts better than any other type of content
Video ads develop a deeper connection with your target audience
Leave Your YouTube Advertising Campaign to Us
Digital Squad is a specialist digital marketing agency with expertise in creating full-service online marketing strategies for our clients. We are results-driven and know how to use YouTube to its full potential to generate conversions. The following is our approach to a YouTube Advertising campaign.
We don’t start any digital campaign without first identifying the buyer persona, or personas, to target. In order to get an in-depth insight into the ideal audience for a campaign, we have a detailed consultation with the business owner or marketing manager. Using the information gained from this consultation, we can identify the target audiences and craft the strategy around them.
Based on our consultation with the business, we identify the key messaging that will resonate with the target audiences in order to overcome their objections and move them through their buyer journey to purchase. We test the creative throughout the campaign to ensure it is resonating with the target audience.
We always work to the budget set by our clients. Before launching any campaign, we will give you an idea as to the results that we are likely to expect for your budget. Throughout the campaign, we will ensure we are getting the most out of your budget by tracking and analysing each element of the campaign. We can then optimise the campaign to ensure the budget is being spent effectively. At every stage of the campaign, we guarantee transparency so that you know where your budget is being spent.
As the YouTube Network is so expansive, there are many different places that video ads can run. We regularly evaluate all placements and exclude the ones that are not driving quality traffic to the website to ensure we always are achieving maximum impact with the campaign.
Digital Squad sets up comprehensive conversion tracking at the start of the campaign to ensure we know what creative, channels and campaigns are most successful. With any YouTube Advertising campaign, we set up comprehensive tracking to monitor the user’s behaviour once they get to the website. This gives is a deeper understanding of what is working in the campaign beyond user behaviour on the channel itself.
At Digital Squad, we ensure we are delivering on our client’s expectations. Providing a monthly YouTube and Google Analytics report, we outline the most important metrics such as video impressions, views, clicks, cost per conversion, bounce rates and session times. We ensure all data is easy to digest by summarising it into an easy-to-read format so that clients fully understand the campaign performance.