Leading Master Builders North Shore
Urban Build
Urban Build are amongst New Zealand’s best and most respected residential builders with decades of building experience.
They are a fast growing locally owned and operated building company, with a qualified team of builders and licensed building practitioners servicing the greater New Zealand area.
“We’re proud of our reputation for delivering excellence in both service and the execution of your project. We are committed to quality, consistent delivery and long term relationships with our customers. Being a solutions based business, we are here to help bring ideas and life to your next project. Whether that project is a residential or commercial we have the skilled expertise to tackle both areas. Being diverse, dynamic and dependable is how we operate with testimonials & experience to back this up” – Ryan Cook, Founder and Operator.
About Urban Build
Challenge
Urban Build requested we audit their existing SEO campaign and recommend a strategy to improve their current performance in a highly competitive market for renovations companies and residential builders within North Shore, New Zealand.
Achieving first page organic results and transparent reporting were main priorities.
Process
We undertook the following steps to craft a winning SEO strategy:
- comprehensive keyword research.
- competitor keyword rankings.
- competitor link-building strategy.
- established purchase intent for short vs long tail keywords.
- comprehensive technical and site architecture audit.
Results
After working with Urban Build for 11 months, we’ve helped to establish them as a market leader for 15 high volume keywords within New Zealand – leading to an average 20% increase in organic traffic month on month. Their organic market visibility score had doubled since working with us, and they’re currently ranking on top if first page for builders, renovations and re-cladding company in North Shore.
Our content writers have also transformed the site with content rich landing pages and regular monthly blog posts.
Get in touch with Digital Squad today and find out how we can help establish you as a market leader as well.
01
Initial Audit
We start with an in-depth review of your website; any previous SEO work that may have been completed, site architecture, content audit, competitor analysis and current rankings.
02
Keyword and Competitor Research
We undertake extensive keyword and competitor research to uncover keyword gaps and whitespace opportunities.
03
On-page optimisation
Technical SEO improvements to optimise site performance, speed, architecture, health and keyword alignment.
04
Content Development and Link Building
Content Strategy Development and Link Building to establish client as market leaders.