Backlinks are links from other websites that lead to a specific page on your website. They are an important aspect of search engine optimization (SEO) for B2B companies.
Link Building for B2B SEO: Strategies for Earning High-Quality Backlinks
By Sidra Fatima Link Building, seo company Hong Kong Jan 20, 2023
The Art of Writing Compelling Meta Descriptions
By Joel Payne Search Engine Optimisation (SEO) Feb 06, 2019
SEO is all about the details. From the loading speed to the bounce rate, every little touch must be considered to improve your site’s search engine ranking. One detail that must not be overlooked are the meta descriptions of your web pages. The meta description is a snippet of around 155 characters which sums up[…]
SEO vs PPC (Google AdWords)
By Joel Payne Google AdWords Marketing Sep 21, 2017
What are SEO and PPC/AdWords, and Which is Best for Your Business? What is SEO? SEO stands for “Search Engine Optimisation,” an umbrella term covering all of the many strategies and techniques that can be utilised to improve the ranking of a particular website in search engine results. SEO is geared towards achieving higher search[…]
How Social Media is Changing the Digital Marketing Landscape
By Shane Social Media Marketing Jul 19, 2017
INTRODUCTION: THE DIGITAL LANDSCAPE When marketing turned digital, it was a game-changer. Brands could now reach a global audience of millions or even billions, and accurately measure the success of each and every campaign. Digital forms of entertainment were now taking over, and marketers had to adapt in order to reach the masses. Now, marketers have[…]
Data Driven Business Decisions – Understanding the Meaningful Metrics
By Shane Analytics Jun 28, 2017
Understanding The Optics of the Digital Marketing Landscape and Maximising ROI Digital marketing is simply essential in today’s day and age. Unlike traditional marketing, which is static and is usually limited to a local audience, digital marketing techniques such as search engine optimisation (SEO), search engine marketing (Google Adwords), social media marketing (Facebook, Instagram or[…]
8 Sites, a Twitter Chat and an Article to Boost Your SEO in 2017
By Joel Payne Search Engine Optimisation (SEO) Jan 01, 2017
A quick search of Google SEO resources will reveal just how much content there is out there full of advice. For a lot of small and medium size businesses, this is already massively overwhelming. As digital marketing experts, we’re able to pinpoint beginner-friendly SEO articles to those wanting to learn more. I wouldn’t call this[…]
Effective Link Building Strategies to Use in 2023
By Joel Payne Search Engine Optimisation (SEO) Dec 14, 2016
Link Building Strategies to use in 2023 On-page optimisation needs efficient off-page optimisation to succeed, with link building being a vital part of the success for any business. We discuss some of the best tactics to employ in order to generate backlinks before. The underpinning factors to keep in mind are variation and credibility. As you[…]
Hong Kong Small Businesses in Social and Search
By Joel Payne Search Engine Optimisation (SEO) Nov 23, 2016
Hong Kong is the home of entrepreneurship, meaning there are plenty of small businesses vying for attention. This means things like SEO, a website or even posting to Facebook can get lost in a sea of others trying to do exactly the same thing. Almost the entire population has access to the internet, and digital[…]
If you’ve just received a call from an HR manager for a job interview, you can be sure they have already Googled you, looked you up on Facebook and reviewed your LinkedIn profile. According to the Search Engine Journal in February 2012, 80% of companies are using social media in their recruiting. But companies and[…]