In today’s highly competitive digital landscape, having a well-planned content strategy is critical for the success of your technology marketing efforts.
Creating a Content Strategy for Technology Marketing: How to Use Blogging, Case Studies, and More to Boost SEO
By Sumit Kumar Content Marketing Feb 22, 2023
Conversion Rate Optimisation(CRO) – 7 Tips for Beginners
By Shane Conversion Rate Optimisation Apr 17, 2017
What is Conversion Rate Optimisation (CRO)? So you’ve got all your ducks in a row with regards to SEO, Google Adwords and your Social Media Marketing strategy. These are some of the fundamental ways to drive traffic to your website, but you also need to be able to convert site visitors when they actually check[…]
Avoid Google Penalties by Using White Hat SEO Techniques A hat is the perfect accessory for standing out from the crowd. But choosing the right colour will make sure that you’re seen for the right reasons, stay in the spotlight, and can do it all cost effectively. Appearing on the first page of a Google[…]
Boost Rankings with HTTPS and SSL Certificates
By Shane Search Engine Optimisation (SEO) Mar 22, 2017
SSL Demystified – Why your site needs SSL and how it improves Google Rankings What is SSL? An SSL certificate is a bit of cryptography on your web server that provides security for online data transfer. Once installed on your server, it activates the padlock and the HTTPS protocol (via port 443) and establishes secure connections from[…]
3 Reasons to Outsource your SEO to an Agency Consider hiring in-house instead of outsourcing the work to an agency? Bear these factors in mind. Talent. The best way to stay focused on your actual business is by hiring a digital marketing agency Hong Kong. An agency’s sole focus is to ensure the success of[…]
SEO Predictions for 2023 from Hong Kong’s SEO experts
By Shane Search Engine Optimisation (SEO) Nov 05, 2016
The SEO landscape is changing day by day, with Google updating their search algorithm at the blink of an eye. Seeing as 2023 is fast approaching, we’ve compiled a list of SEO predictions for effective SEO strategies that you can consider for next year: Mobile will reign supreme Google has recently announced changes to mobile[…]
A real world example of politically motivated digital hijacking
By Shane Search Engine Optimisation (SEO) Nov 01, 2016
Today we’re seeing a real world example of digital hijacking for political purposes: IMDb users are voting on The Promise without seeing it! The film is directed by Terry George and stars Christian Bale and Oscar Isaac. Set during the tail end of the Ottoman Empire, the film addresses the Armenian Genocide that killed 1.5[…]
Google is now splitting its index between mobile and desktop, with the balance now shifting towards mobile index more than ever. Gary Illyes at Google recently announced the move following on from their ‘Mobilegeddon’ update and its AMP (Accelerated Mobile Pages) project. These latest updates will go ahead within the next few months. Desktop usage[…]
Get your business found in Local Search Business Listings in Hong Kong Local search is an essential element of marketing, especially for small businesses. It allows small and medium sized businesses to be seen just as much as massive corporations, leveling the playing field for the little guy. Marketers are now having to adapt to[…]
SEO hacks to help you rank An estimated 12-15 million searches are carried out each month in the US alone. With over half of this being on a mobile device and over 65% of first page listed businesses scoring a sale, it’s clear to see why you have to get ahead of your competitors. We’ve got[…]
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