What is Conversion Rate Optimisation (CRO)? So you’ve got all your ducks in a row with regards to SEO, Google Adwords and your Social Media Marketing strategy. These are some of the fundamental ways to drive traffic to your website, but you also need to be able to convert site visitors when they actually check[…]
Conversion Rate Optimisation(CRO) – 7 Tips for Beginners
By Shane Conversion Rate Optimisation Apr 17, 2017
Boost Rankings with HTTPS and SSL Certificates
By Shane Search Engine Optimisation (SEO) Mar 22, 2017
SSL Demystified – Why your site needs SSL and how it improves Google Rankings What is SSL? An SSL certificate is a bit of cryptography on your web server that provides security for online data transfer. Once installed on your server, it activates the padlock and the HTTPS protocol (via port 443) and establishes secure connections from[…]
SEO Predictions for 2023 from Hong Kong’s SEO experts
By Shane Search Engine Optimisation (SEO) Nov 05, 2016
The SEO landscape is changing day by day, with Google updating their search algorithm at the blink of an eye. Seeing as 2023 is fast approaching, we’ve compiled a list of SEO predictions for effective SEO strategies that you can consider for next year: Mobile will reign supreme Google has recently announced changes to mobile[…]
A real world example of politically motivated digital hijacking
By Shane Search Engine Optimisation (SEO) Nov 01, 2016
Today we’re seeing a real world example of digital hijacking for political purposes: IMDb users are voting on The Promise without seeing it! The film is directed by Terry George and stars Christian Bale and Oscar Isaac. Set during the tail end of the Ottoman Empire, the film addresses the Armenian Genocide that killed 1.5[…]
Google is now splitting its index between mobile and desktop, with the balance now shifting towards mobile index more than ever. Gary Illyes at Google recently announced the move following on from their ‘Mobilegeddon’ update and its AMP (Accelerated Mobile Pages) project. These latest updates will go ahead within the next few months. Desktop usage[…]
SEO is forever evolving, with Google changing its algorithm around 600 times a year to make search results more relevant. Over the last 16 months, more emphasis has been on having quality backlinks from sites with high Page Rank (PR) and Domain Authority (DA), indicating how much Google trusts these sites. At the same time,[…]