Convert past website visitors into leads and customers
What Is Remarketing?
Retargeted ads keep your brand in the forefront of potential customers’ minds. By showing your business to customers two or three times online, they are driven towards making a purchase.
How Remarketing Works
Many of your page visitors are likely to just be browsing, coming across your social media or website by chance. They may see an ad, blog post or other content that appeals to them, but may not be ready to proceed in the buyer’s journey right away. However, even if they don’t leave their details on your site or subscribe to your mailing list, it’s still possible to reach out to these visitors using data.
We tap into the data visitors are leaving when they interact with your content, allowing us to set up targeted ads that will directly relate to their interests and past behavior. This is often the little nudge that is needed for the visitor to engage further with your brand.
Where do remarketing ads show up?
Remarketing ads will show up seamlessly across websites as the user goes about their usual online activity. This may in the form of a Facebook or Instagram ad or on Google, ensuring that your brand is front of mind. By using Google AdWords to remarket, you may have the chance to advertise on over 2 million websites. This opportunity is simply too good to ignore, with Digital Squad connecting your business to interested individuals, driving them towards a likely conversion.
2018 Remarketing Statistics
Remarketing is a Winning Strategy
The average click-through-rate (CTR) of a retargeted ad is ten times higher than the CTR of a display ad.
Enjoyable Customer Experience
25% of customers enjoy remarketed ads because it relates to what they had been shopping for earlier.
Higher Conversion Rates
By seeing a retargeted ad, a customer who has left their shopping cart is 26% more likely to return to it and complete their order.
Three out of five customers who see remarketed ads will actually ADD more products to their shopping cart.
One-fifth of marketing professionals have a dedicated budget for remarketing campaigns. Seize the opportunity to boost lead generation and engagement by utilising remarketing.
What Remarketing Means For Your Business
Remarketing helps you retain interested customers and redirect leads to your website. When previous visitors come back to your website, they are more likely to:
Put Your Trust in a Top Remarketing Agency
Digital Squad is the definitive leader for SEO and digital marketing in Hong Kong. We are laser-focused on generating relevant leads for your business with our campaigns.
Consultations with Remarketing Experts
We begin by conducting an in-depth consultation with you to understand your previous marketing efforts, letting us devise a remarketing campaign that captures lost leads.
Retargeting Guided by Data
You could be sitting on a goldmine of data and not even know it. We specialise in collecting, analysing and applying valuable data to improve the effectiveness of your campaign.
Digital Squad is Hong Kong's top SEO agency. We conduct thorough keyword research and SEO strategies to display your ads at the most engaging and effective time.
Monthly Reporting and Analytics
Remarketing goes beyond just showing your ad to customers once or twice. We provide you with monthly reports to continuously develop your remarketing strategy for optimal success.
Remarketing and Retargeting FAQS
Even if you don’t know the definition of “remarketing,” you’re probably familiar with the concept. Remarketing refers to engaging audiences who have already interacted with your brand, to encourage them to take a desired action that may interest them, such as conversion.
For example, customers might log in to your site and add products to their shopping cart, but leave without purchasing. Using the email addresses provided by customers in their account, you can remarket by sending emails reminding them about those products, helping prevent cart abandonment.
Remarketing is an important part of digital marketing because the customer journey takes time. Most shoppers don’t discover a new brand, choose some of its products, and complete their purchase all in the same session. Many potential customers will take time to consider a brand or product, by browsing elsewhere online or by reading customer reviews, before they make their decision.
During this process, you want shoppers to remember your brand, so that once they decide to make their purchase, your brand is top of mind. With remarketing, relevant display ads show up on other sites and apps where your audiences are spending time. You can include messaging about your unique product features or provide a discount promo code to encourage shoppers to keep considering your brand.
Outside of sales, remarketing can also help with brand awareness, consideration, and loyalty. Perhaps a shopper is just starting to look into home improvement, and you are a company that sells tools for DIY projects. The shopper reads an educational article on your brand’s website, but they’re far from the point of choosing a project and buying tools. If your article is helpful and informative, they likely have a positive impression of your brand. Remarketing ads on other websites, apps, or social media can help remind them about your brand, and may encourage them to visit your website again to read more of your articles. Although they are still far from the point of conversion, this step is important for expanding your audience and reaching potential future customers.
Remarketing can be an important part of your advertising strategy. Here are some of the ways it can benefit your brand:
1. Drive awareness and consideration among new audiences
2. Remind shoppers who have browsed your product to complete their purchase
3. Show relevant ad creative and messaging based on audiences’ demonstrated interests and shopping signals
4. Help move shoppers to the next stage of their customer journey
5. Help encourage brand loyalty by engaging with former customers
Depending on the goals of your remarketing campaign, you’ll measure success in different ways.
Your remarketing campaign might not be focused on driving immediate purchases, but rather keeping audiences engaged and thinking about your brands. When you are using remarketing ads to keep potential customers engaged, consider the following metrics:
Page visits: How many website visitors are you getting?
Email opens: Are your email recipients opening your messages?
Click-through rate: When shoppers visit your site, are they clicking through to additional pages?
If you are using remarketing ads with the goal of driving conversions or sales, consider the following metrics:
Sales (conversion rate): Did audiences ultimately purchase your product?
Sign-ups: Did audiences sign up for a free trial of your product?
Cost per acquisition (CPA): How much marketing spend did it take to acquire customers?
Take full advantage of cross-channel opportunities by building remarketing segments for people who visited your site from specific channels and campaigns.
It is a great way to carry audience targeting options from one platform to another.
In addition, you can take advantage of lower costs in some platforms versus others for remarketing.
For instance, if you’re running LinkedIn Ads, you may want to target people who clicked an ad from a campaign targeted to C-suite individuals.
Via a URL-based audience, you can effectively target the people who fit the LinkedIn profile targeting criteria using any other channel, paying the lower costs of a network such as Google Display.
As long as you tag your links with a consistent UTM structure, you can copy the landing page, and associated tags into the “URL Contains” field when setting up a remarketing audience.
This solution allows you to pay for LinkedIn visitors upfront using their built-in targeting but avoid the high costs of LinkedIn for remarketing within their platform.
Email remarketing is the most traditional form of remarketing. It involves sending promotional emails to users who have subscribed to your site or newsletter. You can use this strategy to contact users who have abandoned a shopping cart on your site or suggest additional products to existing customers.
Google isn’t the only company doing remarketing. However, it is one of the most effective as its reach is broader, it’s more customizable, and you can track ad performance with Google Analytics.
Here is what you’ll need to do:
Select Your Remarketing Campaign Type:
The first step is clarifying your remarketing goal. Do you want to generate leads from people who did not take a certain action on your site? Or do you want to promote specific content or unvisited pages on your site?
Creating a Remarketing List:
The next step is defining your remarketing list. Who is your audience? For example, you could build a list based on all the users who have visited a specific page over the past month. Or users who have added items to their basket but not completed an order.
Set Up Your Remarketing Code:
A remarketing code helps you set up your marketing list, and it is automatically generated through your Google Analytics account
Choose Your Membership Duration & Cap Frequency:
The next important step is choosing how long you’d like to store a cookie in someone’s browser. This will depend on your goals. You also need to cap the frequency of your ads. This feature can be found on the “Settings” page of a specific campaign.
Lastly, Activate Your Campaign!
1. Increased engagement and reach: you can follow potential users from one platform to another and promote your brand accordingly. You can also reach more prospects who have shown an interest in your site. This helps you stay engaged with your target audience.
2. Improved brand awareness: you can stay fresh in the minds of potential and existing customers by checking in regularly with incentives.
3. It’s a cost-effective technique for keeping you connected with your audience, improving the relevancy of your ads, and strategically targeting the right users in order to increase brand recognition and overall sales.
4. Higher conversion rates: the more times you show a user your website, the more likely they are to make a purchase, especially if you personalize your remarketing efforts. You can target users with different interests at different points in the purchasing process. When done effectively, it can have a positive impact on your conversion rates and increase the ROI of your ads.