• SEO and Google Adwords

    Northern Lights

New Zealand's leading Master Electricians

Northern Lights

Northern Lights Lighting and Electrical are amongst New Zealand’s best and most respected electricians with over 25 years in the industry. With a large team of qualified and insured electricians servicing New Zealand wide daily, they have you covered for your residential, commercial and industrial electrical needs.

About Northern Lights


Northern Lights  requested we audit their existing SEO campaign and recommend a strategy to improve their current performance in a highly competitive market for electricians within Hong Kong.

Achieving first page organic results was a top priority, as was working with an agency that took leadership in resolving technical and site issues rather than pushing onto their developer.


We undertook the following steps to craft a winning SEO strategy:

  • comprehensive keyword research.
  • competitor keyword rankings.
  • competitor link-building strategy.
  • established purchase intent for short vs long tail keywords.
  • comprehensive technical and site architecture audit.


After working with Northern Lights for 7 months, we’ve helped to establish them as a market leader for 25 high volume keywords within New Zealand – leading to a 110% increase in organic traffic.

Our content writers have also transformed the site with content rich landing pages and regular monthly blog posts.

Get in touch with Digital Squad today and find out how we can help establish you as a market leader as well.

Step no.


Initial Audit

We start with an in-depth review of your website; any previous SEO work that may have been completed, site architecture, content audit, competitor analysis and current rankings.

Step no.


Keyword and Competitor Research

We undertake extensive keyword and competitor research to uncover keyword gaps and whitespace opportunities.

Step no.


On-page optimisation

Technical SEO improvements to optimise site performance, speed, architecture, health and keyword alignment.

Step no.


Content Development and Link Building

Content Strategy Development and Link Building to establish client as market leaders.