Google is now splitting its index between mobile and desktop, with the balance now shifting towards mobile index more than ever.
Gary Illyes at Google recently announced the move following on from their ‘Mobilegeddon’ update and its AMP (Accelerated Mobile Pages) project. These latest updates will go ahead within the next few months.
Desktop usage no longer reigns supreme, but there is still a considerable amount of Google queries conducted by desktop users. Now that Google will be prioritising mobile usage, business owners, webmasters and marketers are having to pay attention to the changes.
Now that there will be a standalone mobile index, Google can rank sites differently rather than the way it currently does by collecting information from desktop content to inform mobile rankings.
So, what does all of this mean for you?
- Get ahead of the curve by ensuring your website is mobile friendly now using Google’s Mobile Friendly Testing Tools.
- Run Pagespeed testing on your site to check on your mobile site loading speeds, as this is a major factor when it comes to SERP ranking.
- Enlist the help of a digital marketing agency to monitor your site and act on any effects of the Google updates.
If all this tech speak is making no sense, get in touch with a digital marketing agency Hong Kong and we can have some coffee. The team at Digital Squad can help you with Remarketing, Facebook Marketing Hong Kong, AdWords Marketing Hong Kong and SEO Hong Kong.