• SEO and Google Adwords

    Jim's Trees

NZ's Leading Arborists

Jim's Trees

Jim’s Tree and Stump Removal are New Zealand’s leading arborist with services spanning both North and South Island.

With over 25 years experience in stump grinding and tree removal, their expertise and workmanship is regarded as the best in the industry.

About Jim's Trees


Jim’s Trees approached us requesting an SEO audit and strategy to improve their existing performance.

With operations spanning throughout the country and a large variety of keywords being searched for, we had to establish priority keywords to lead organic traffic and lead growth.


We undertook the following steps to craft a customised SEO strategy:

  • comprehensive keyword research.
  • competitor keyword rankings.
  • competitor link-building strategy.
  • established purchase intent for short vs long tail keywords.
  • comprehensive technical and site architecture audit.


Successfully positioned client on first page for 45 main keywords and enriched the site with monthly content updates (both page updates and blog posts) –  thereby establishing them as a market leader in terms of online knowledge and insights.

Get in touch with Digital Squad today and find out how we can also help transform your brand to leverage growth via digital marketing and SEO.

Step no.


Initial Audit

We start with an in-depth review of your website; any previous SEO work that may have been completed, site architecture, content audit, competitor analysis and current rankings.

Step no.


Keyword and Competitor Research

We undertake extensive keyword and competitor research to uncover keyword gaps and whitespace opportunities.

Step no.


On-page optimisation

Technical SEO improvements to optimise site performance, speed, architecture, health and keyword alignment.

Step no.


Content Development and Link Building

Content Strategy Development and Link Building to establish client as market leaders.