Facebook Marketing in Hong Kong

Place ads where your audience will see them. Use social media’s top platform to create an effective marketing campaign that reaches the users who will want to learn more.

Why Facebook Marketing

Businesses that neglect Facebook as a part of their overall marketing strategy are missing out on a huge opportunity to reach customers while they are browsing online. Since its creation in 2004, Facebook has exponentially grown to become a key part to how consumers live their lives and make purchase decisions.

2018 Facebook Marketing Statistics

The Power of Facebook Marketing

Limitless opportunities

As of 2017, Facebook has over two billion active users, with 400 new users signing up every minute

Leading Social Media Platform

19% of Time Spent on Mobile Devices Is on Facebook

follow user attention

Users spend approximately an average of 35 minutes on Facebook per day

Proven to work for any business

Over 5 million businesses have started using Facebook ads to promote themselves and their products

Take advantage of the amount of users and time spent on Facebook by creating targeted marketing campaigns that are distributed to your audience as they move through the buyer’s journey.

How Does Facebook Marketing Work?

Digital Squad can help your business reach users at every step of the buyer’s journey depending on their Facebook use and current relationship with your business. 

We discover which users to target through:

Demographic information (age, location, etc.)
Engagement with competitors
Connected to/friends with current customers
Similarity to current customers

Targeted ads can help you reach your audience at every step of the buyer’s journey and move them further until they are customers and promoters of your business. Ads can introduce you to readers who are not aware of your business yet and lead them to your website. Separate ads can reach your email subscribers or leads that haven’t taken the plunge yet. Once these leads have converted to customers, Facebook ads can expand your reach to your customer’s network and use your relationship to build trust and generate even more leads.

Boost your ROI by creating an effective, targeted ad that reaches your audience while they browse through their newsfeed. Targeted marketing campaigns allows businesses to put their ads in front of customers where they will be able to see and engage with the content. Put the work in the hands of an expert Facebook marketing agency – at Digital Squad, we can help you make the most out of your Facebook ads.

How Digital Squad Helps Business with Facebook Marketing

Do you know how your customers use Facebook? During our consultation, we will take a look at your targeted audience, how they interact with Facebook, and how you can create a quality Facebook campaign that reaches them at the right time and place on the buyer’s journey.

An effective Facebook marketing campaign does more than generate likes and comments on your profile. In order to bring in more customers for your business, we will find you the right type of engagement; engagement from leads who are interested in your brand and customers who will continue to buy and support your business.

We use targeted Facebook ads that will reach the customers who want to hear from you. Long gone are the days of cold calling and taking out ads that blindly speak to readers who may not need your services. Facebook marketing that targets potential customers allows you to zoom in and focus on readers who want to click and read further about you.

There are over 2 trillion posts on Facebook – but we make yours count. We are Melbourne’s leading experts in SEO and know how to optimize content across different social media and online platforms. Together, we can create ads that bring customers to your Facebook page, website, and to your door to close a sale.

Facebook is constantly changing the ways that it allows users to interact with friends, pages, and businesses. In order to create sustainable, effective marketing campaigns, you will have to change with the site. Digital Squad offers monthly reports and analytics to show you how your business continues to adapt and reach an audience through Facebook marketing.

Facebook Marketing Enquiry

    Facebook Advertising FAQs

    Facebook advertising uses a pay-per-click (PPC) or cost-per-click (CPC) advertising model. This is when you have to pay the network every time a user clicks an ad. Facebook advertising helps marketers increase visibility for their ads, build brand awareness, and measure clearly defined metrics and campaign goals, helping them create better, more optimized campaigns in the future. Facebook has established itself as the leader in social media advertising, due to its increasing user base and the high number of available audience targeting options. According to an eMarketer study, 96% of social media marketers regarded Facebook as the most effective social media advertising platform. Facebook advertising helps B2B and B2C businesses leverage paid advertising to get new leads and convert them into customers.

    Running paid campaigns on Facebook seems like an obvious choice for most marketers, becuase FB’s monthly active users is increasing, and the social network’s ability to target your customers based numerous variables. Thus, Facebook ads have a better chance of being viewed by your target audience. And, because Facebook collects a lot of user data (such as age, location, and interests) you can create ads and post-click landing pages that are perfectly tailored to them. Currently, more than 3 million businesses actively advertise on Facebook. Here are some of the reasons why you should consider Facebook as a viable paid advertising channel for your business.
    1. Targeting options: Facebook offers allow businesses to target users by location, demographics, age, gender, interests, behaviuor, and much more.
    2. Attention: People spend a lot of time on social networks. Marketers can leverage this time to put the right ads in front of the right people.
    3. Growing audience size: Facebook now has a total of 2 billion monthly active users, of which 83% are women while 75% are men. Plus, Facebook’s Audience Insights make it a lot easier for marketers to narrow down their target audience.

    Audience Insights show marketers data about their target audience so they can create ads that are more relevant to them. Facebook uses native data to show you audience features that include:
    Age and gender
    Relationship status
    Education level
    Job role
    Top categories
    Page likes
    Top cities
    Top countries
    Top languages
    Frequency of activities
    Device Users

    The network uses third party data (collected from Acxiom, Datalogix, and Epsilon) to show audience features that include:
    Household income
    Home ownership
    Household size
    Home market value
    Spending methods

    You can segment audiences for your Facebook ads using Facebook’s ad targeting options that cover the following parameters.
    1. Demographics
    2. Interests
    3. Behaviors
    4. Connections
    5. Remarketing

    There are a few things that you need in order to set up your facebook advertising campaigns:

    1. A business goal: The business goal defines why you’re running ads.
    2. Understanding of your target audience: Do some audience research to find out who your target audience is, so you can choose the right targeting options when the time comes.
    3. A budget: Figure out a budget for the ads.
    4. Ad photos/videos: Capture the photos or videos you want to feature in your Facebook ads.

    Facebook’s advertising campaigns are three tiered and have the following structure:
    1. Campaign: Campaigns are at the highest level and can include several ad sets, but every campaign should have a unique campaign objective. If you have multiple campaign objectives, such as increasing free trial signups, and getting more downloads for an ebook, it would be best to run two separate Facebook campaigns.
    2. Ad set: Ad sets include multiple ads and have unique audience targeting, budget, schedule, and ad placements. You can use an ad set for Facebook A/B testing.
    3. Ad: The ad is the smallest unit of the campaign. Ads have separate URLs, image, and copy.

    Brand Awareness
    Local Awareness
    All installs
    Video views
    Lead generation
    Product catalog sales
    Store visits

    Facebook categorises business objectives in the following three categories:
    1. Awareness: The purpose of running awareness campaigns is to generate interest in a particular offer, or your product/service in general. You can reach your target audience in the awareness stage with the help of: Boosting posts, Promoting your page, Reaching out to people located near your business, Increasing brand awareness, Increasing your audience reach
    2. Consideration: If your target audience is already aware of what your business does, you can select Consideration as your marketing objective. The objective helps target audience consider your brand as a possible solution to their problem, and persuade them to learn more information about it.
    3. Conversion: The Conversion objective includes objectives that encourage people interested in your products/service to purchase or use your product, with the help of ads.

    We like to start small when it comes to advertising spend and scale based on data and results. Even if you’re an established business with strong revenue and profitability, it’s good to start slow and make adjustments as conversions start to come through. Think of advertising like a Marathon not a sprint.
    The beauty of digital marketing is you can start as small as you want and then scale up or down instantaneously. Don’t feel the need to go all-in with your ad budget – even starting with something as small as $10 or $20 per day can yield results. Slow and steady wins the race.

    Once you set up your ad targeting based on geographic location, interests, groups, sex, income level, etc. you pretty much give up control of where exactly your ads appear. However, Facebook has a fantastic feature in the manage ad page where you can review the list of URLs where your ads appeared. Facebook recommends updating this list every 30 days by blacklisting those URLs where you do not want your ads to appear on.

    You can track the website traffic generated from your Facebook ads using Facebook Pixel. Facebook can create pixel codes for your website. Install it on your site if you are the one who manages your website, or you ask your website administrator to do it for you. Facebook Pixel is a snippet of code that you can implement on your website, allowing you to track the site traffic. It is essential to test and confirm if your pixel is firing correctly after setting it up.

    Facebook can reject your submitted ad campaign if it does not comply with its advertising policies. One of the common reasons Facebook rejection is due to the image having too much text. Text-heavy pictures get lower distribution and engagement from viewers than no text images.