Data and analytics are powerful tools for making better decisions. The above statistics demonstrate the real-life value of data and analytics, and the opportunity for constant improvement that they offer.
Data & Analytics
Cut out the fluff and zero in on data that speaks volumes. We precisely track and report on metrics like click-through rates, traffic sources, bounce rates, engagement, conversion rates and cost-per-click to demonstrate real-time return on investment.
Data & Analytics
Data Speaks Louder Than Words
At Digital Squad, we don’t believe in the dichotomy of a creative marketing strategy and a data-driven marketing strategy. Who says you have to go for one over the other? To us, an engaging marketing campaign needs to be driven by data in order to succeed – neither can stand up on its own.
As experts in data analytics, Hong Kong’s Digital Squad will design and implement a well-rounded digital marketing strategy geared to deliver results.
Digital marketing is unique in that it allows for monitoring and measuring at an unprecedented level. With real-time analytics, we can precisely determine how to take your marketing efforts to the next level. Whether it’s SEO, a PPC campaign or social media, we dig deep into the data to show you exactly how our combined efforts are paying off.
Numbers can’t lie – reach out to Digital Squad for a transparent and results-oriented approach to your digital marketing campaign.
The Latest Data Analytics Statistics
The Power of Data and Analytics
Get measurable results
40% of companies say their biggest marketing challenge is proving the ROI of marketing activities. With our regular reports, you'll always be on the pulse of your marketing campaign.
Prioritise what matters
According to an IBM survey, one of the top four priorities for CMOs is to “inject data-driven insights into every marketing decision.”
Regular tracking and analysis
Companies that don’t regularly maintain their database see 34% lower conversion rates. By keeping your data up to date, we can bolster your conversion rates and profits.
Enjoy increased ROI
If you use data to inform your marketing and sales decisions, you can enjoy a potential 15-20% increase in marketing ROI
How Can Data & Analytics Help Your Business?
Digital Squad can skillfully track, monitor and analyse a variety of metrics relevant to your business. We provide demonstrable results in the form of easy-to-understand reports that cut all the jargon out. To feel as if you are truly gaining returns on your investment and meeting your goals, enlist the help of Digital Squad.
Some of the metrics we carefully monitor are:
Click Through Rate and Conversion Rate
Bounce Rate
Engagement (Likes, Shares & Comments)
Unique Visitors & Page Views
Data and analytics can be convoluted and headache-inducing. What do all the line graphs and percentages mean? How are you to gain insights and implement changes based on these figures? At Digital Squad, we make sense of the numbers for you, driving results by digging deep into the data.
Of course, you cannot measure success without defining your goals first. Digital Squad begin our work by consulting with you to determine your goals so that you can clearly see when your investment is paying off. Some goals we commonly work on include generating brand awareness, getting more traffic, driving sales, getting leads or increasing market share.
Our complete suite of digital marketing services including SEO, PPC, social media, content marketing and more will you help you reach these goals and measure outcomes. Some of the metrics we look at to determine the success of your campaign include CTR, conversion rates, engagement, bounce rate, cost-per-click and traffic source. Armed with this vital information, we can pinpoint what drives results.
Additionally, our transparent reports and candid conversations provide you with complete peace of mind that your hard-earned money is going into revenue-generating campaigns. With our data-driven insights, we obtain the digital intel needed to generate real results.
How We Leverage the Power of Data
Data allows you to understand what your customers and website visitors truly want. With multiple factors to analyse such as gender, age and location, you can determine who your product or service most appeals to. Analytics also reveals their interests as well as the device and browser they used and how they came across your site (be it a search engine, social media or some other source).
Previously, businesses could only set prices by thinking of product cost, competitor pricing, perceived value and demand. Thanks to data, you can now factor in data from incentives, completed deals and performance.
Other data could also be at your fingertips, such as your customers’ purchasing history and disposable income. Macroeconomic factors can also influence your pricing decisions, with indicators like quarterly GDP growth, inflation, the exchange rate and government spending being worth keeping an eye on.
You may also wish to automate your pricing settings using big data to really keep your finger on the pulse.
The more relatable and engaging your content is, the more your audience is likely to convert. By tapping into the available data, we can create customised content to engage all types of visitors. Metrics such as the time spent on the page can identify what visitors are interested in, allowing you to show the most relevant content to them based on their browsing history.
Digital Squad can create customised content and a personalised experience based on research and customer self-selected methods to reach the core of visitors.
By crunching all the data, we can better plan, develop, strategise, and implement future marketing campaigns. Making assumptions and educated guesses is rife with danger – instead, informed decisions can be made based on data. Better yet, analytics allows you to respond in real-time to fluctuations and failures.
Get to the Bottom of Your Data & Analytics Today
Data Analytics FAQs
Google Analytics is a free web analytics tool by Google where you can track the activities of a website with detailed insight into demographics, user behavior, real-time reports, campaign performance, and more.
Major Google Analytics KPIs to look for:
Audience Overview:
This includes Users, New Users, Sessions, Page views, Average Session Duration, and more.
Under Audience Overview, you can review data based on demographics, interests, geo-targeting, technology, etc.
Acquisition Overview:
It helps you analyse traffic from various channels like paid, referral, social, etc., and compare data in terms of acquisition, behaviour, and conversions.
Behaviour Overview:
All Page level details like Page views, Unique Page views, Bounce Rate, etc. come under Behaviour Overview.
Conversions:
Campaigns running to get leads/conversions get tracked under the conversions section. You can check multiple goals, goal locations, source/medium, and more.
It is an action that is important to count for your campaign. This action can be a form submission, payment submission, landing page views, etc.
It is high-level data for your business to get insight into the campaign’s goal performance, and the engagement rate of the landing page.
How to create a goal in Google Analytics?
Step-1: Open your UA Account and click the ‘Settings’ button 🛞 at the bottom left corner.
Step-2: You will see three columns: Account | Property | View.
Step-3: Go to the Views>Goals
Step-4: Click the +New Goal Button and proceed with the setup.
Note: Once you create a goal, we suggest reviewing it after 3 to 4 hours.
If a goal is not recording conversion then check your Goal Settings in UA and debug GTM Tags fired on the website/LP.
Step-1: Open your UA Account and click the ‘Settings’ button 🛞 at the bottom left corner.
Step-2: You will see three columns: Account | Property | View.
Step-3: Go to the Property>Product Links> Google Ads Links
Step-4: Click the +New Link Group and proceed with the configuration of the google ads link with UA and Save.
Here are some comparison points that will help you understand GA4.
In the Universal Analytics (UA), we have a measuring model that includes Page View, Sessions, Events, Transactions, etc. But in GA4, a measuring model includes only events and parameters. Any action is labelled as event. For example, Pageview=event.
The primary user metric in the Universal Analytics is Total Users and the primary user metric in the GA4 is Active Users.
Conversions in UA is defined as a goal and in GA4 it is defined as the conversion event.