Content Marketing Agency

Establish your business as an authority with informative, targeted content. Develop a content marketing strategy that follows your audience along the buyer’s journey and boosts your SEO efforts even further.

Hong Kong's Content Marketing Specialists

Utilise the power of Content Marketing to generate inbound leads

Once upon a time, businesses needed to invest in paid advertisements and conduct cold calls to reach out to potential customers. Nowadays, business owners can take a backseat, with content marketing on their website and social media channels doing the heavy lifting for them. Stop reaching out to potential customers – have them come to you instead!

Why Content Marketing is Worth the Investment

Content development for every stage of the buyer’s journey will keep your audience engaged from when they first become aware of your company until they become loyal supporters. There’s no doubt content marketing works – better yet, it works for a fraction of the price of old-school outbound marketing efforts.

2018 Content Marketing Statistics

What Content Marketing Can Do For You

Content builds trust

Almost half of all buyers will read 3-5 pieces of content before committing to a purchase

Insights and Expertise Matter

By having a blog on our website, a business can generate 67% more leads

Higher Conversion Rates

After reading about a product, 60% of buyers are likely to seek out the product

Unbeatable ROI

Content marketing results in three times more leads than traditional marketing efforts, while costing 62% less

Content marketing takes a larger audience through the buyer’s journey in an efficient and affordable manner. Digital Squad’s highly strategic content will target and retain buyers along their journey. 

How Does Content Marketing Work?

Informative and engaging content is essential for reaching your audience, helping buyers discover your business and appearing at the top of search results. Quality content establishes trust and showcases your business’s authority, providing solutions to your buyers’ problems. 

In addition to filling out your website, a good content marketing strategy may also include the following marketing materials:

Blog Posts
White Papers
Case Studies
Social Media Content
User Generated Content

Using High-Quality Content to Generate and Convert Leads

It’s essential to introduce yourself to your potential customers by using different types of content, so that they can get a full scope of what you have to offer.

Blog posts are quite literally what your customers have been searching for. When your customers search for questions online, they will be led to click on your blog post, thereby becoming familiar with your site and business. They will then be prompted to sign up to receive updates, information or more content, allowing you to gather data and pursue leads. Quality content that answers your customers’ questions is key to building a list of leads that are interested in your business.

By providing free content such as eBooks, you demonstrate that you are a valuable source to potential customers. By building a relationship through content marketing and email strategies, the buyer will be guided along the customer journey until they finally convert. 

Tap into user-generated content to encourage loyalty among customers, eventually leading them to promoting your business for you. User-generated content, reviews and testimonials show leads that buyers who are similar to them trust and enjoy your brand, building social proof.

Content Marketing Enquiry

    Why Trust Digital Squad With Your Content Marketing Strategy

    We are already well-versed in providing SEO content to clients to help them top the search results. By adding the right content to your page, you are more likely to reach a customer base that will engage with your content and eventually make a purchase. 



    Content Marketing Consultation

    To create engaging content specific to your business, a thorough understanding of your customers and their motivations is necessary. When you speak to Digital Squad, we'll review your existing content marketing strategy and how you are currently reaching out to your customers. We will then discuss the different options available to you, and how they can be used to target different demographics and buyer personas.



    Detailed Keyword Research

    Extensive keyword research is needed to understand what your customers are looking for online, and crucially, how you can provide the answers.



    SEO-Focused Content

    SEO and content marketing are a synergistic duo, with 72% of marketers believing that quality content is essential to boosting SEO. According to this logic, a content marketing agency that is also an SEO authority is sure to lead to success. By having more of your content at the top of the search results, you can enjoy more traffic, leads, and customers.



    Tracking and Reporting

    Content marketing is an ongoing endeavour. Blog posts that compound traffic over time have been shown to account for 38% of all website traffic. Digital Squad provide monthly content marketing reports so that you can have full confidence that your efforts are paying off.

    Content Marketing FAQs

    Content marketing focuses on creating valuable, consistent, relevant content to attract and acquire a targeted audience and drive profitable customer action.It doesn’t solely focus on product-specific info. Instead, content marketing includes educational materials that answer specific questions for your audience. Content marketing is the best way to give your product an edge, no matter how common.By educating them, a brand would become credible, becoming a resource on topics that matter to potential customers. As a result, your business is more likely to get discovered by the right audience and earn their loyalty and trust. In turn, your brand strengthens its customer relationships, grows an active and engaged subscriber base, and even increases its profits.


    Research says companies that apply content marketing are seeing around 30% higher growth rates than those that solely focus on their product/service.

    Most customers don’t start as paying customers. Instead, they begin as people trying to find information.

    For example, data shows that 47% of buyers would view 3-5 pieces of content before thinking of buying the product/service.

    It might also be why companies with a blog would generate 67% more leads than those without one.

    Content marketing also fuels overall growth.

    Companies with a content strategy have a 30% higher growth rate than those without.

    Moreover, the data shows that companies with a content strategy have a 5 to 10% better customer retention rate.

    So, content marketing does work, and it should definitely be incorporated into your strategy.

    In general, research has found that 74% of companies found that content marketing increased lead generation in quality and quantity and achieved 27.1% higher win rates and 18.1% higher quota attainment than those without a content strategy.

    To determine whether or not it works for your brand, we need to define the success criteria.

    Generally, a strategy is said to work if it supports your marketing and business goals.
    Now it’s essential to define these things before assessing whether or not it works:

    1. Your marketing goals
    2. The key performance indicators (KPIs)
    3. Your plan for gathering this performance information.
    After answering these questions, you’ll have a blueprint to analyse the efficacy of your strategy.

    Content marketing will cost you money, whether hiring someone to do it for you, researching, or promoting content. But is content marketing cost-effective? Data shows that content marketing costs 62% less than traditional marketing. Research further indicates that you generate approximately three times as many leads per dollar as conventional marketing.
    All things considered, content marketing does not require a large budget upfront and is much easier to begin. In addition, your content can lead to more sales over time as you invest in gaining your customer’s trust and proving your value, as 60% of people are inspired to seek a product after reading content about it.

    Here are the four basic steps to content marketing:

    1. Content research and planning

    In this planning stage, you must indicate the objective, evaluate the competitive landscape, identify gaps, and set the benchmark to formulate the content strategy. Then, determine the type of content you will create, by whom, which channels to use, how frequently you publish, etc.

    2. Content Creation

    Content creation is when you start creating content based on what you planned in the previous stage. At this stage, keyword research is an integral part of content marketing. It would help if you found relevant industry keywords and topics to create content.

    3. Content Scheduling and Publishing

    There are two ways you can do this, either schedule your content or you can manually post it. It is important to note that optimising your content is also important as this will make sure it gets the desired visibility and reach.

    4. Analysis and Strategy Revision

    At the end of the month, identify areas for improvement, and revise your strategy accordingly. This way, you keep improving with time, and your content marketing process becomes more effective.

    The goals of your content marketing will structure the outline of your content marketing strategy. To identify your goals, you need to audit your current marketing strategies to see if anything needs to be improved. For example, your website gains a lot of monthly traffic but receives few conversions. So how would you tackle this issue with your content strategy?

    From this problem, for example, you can outline your marketing goal.

    On the other hand, some common examples of achievable content marketing goals can be to increase brand awareness, build a brand community, boost customer engagement, deepen customer loyalty, or nurture leads.

    The goals of your content marketing will structure the outline of your content marketing strategy. To identify your goals, you need to audit your current marketing strategies to see if anything needs to be improved. For example, your website gains a lot of monthly traffic but receives few conversions. So how would you tackle this issue with your content strategy? From this problem, for example, you can outline your marketing goal.
    On the other hand, some common examples of achievable content marketing goals can be to increase brand awareness, build a brand community, boost customer engagement, deepen customer loyalty, or nurture leads.

    Understanding your target audience is necessary to tailor your content to meet customers’ interests and needs based on your buyer persona. This persona represents your ideal customer, which includes your ideal buyer’s demographics, motivations, and challenges.
    Firstly, you must gather your customers’ demographics to craft this persona. For example, verify your customers’ ages, genders, and locations. To collect this data, you can use analytics programs like Google Analytics. Alternatively, you can send email surveys to your customers directly asking for this information. Then, you can also observe customer interaction with your brand to find buyers’ motivation and pain points. For example, you check buyer reviews or see what customers say about your brand on social media. Finally, look for similarities with what your customers say and act accordingly.

    Keywords have become an essential element of content marketing strategy. Incorporating keywords can help you achieve higher rankings on search engines such as Google or Bing. Customers searching for specific things are more likely to come across your website when you utilise keywords.It is important to note, though, that keyword research is time-intensive. It will help if you begin your content marketing journey by first focusing on providing helpful content. Once you find the groove with your content marketing, then you can start to focus on keyword use. The good news is there are online tools that can assist you in finding trending keywords, such as Google Keyword Planner or Semrush.

    Content marketing is about providing valuable information for your customers and targeted audience. Therefore, content marketers tend to make the most common mistake of developing content that is too focused on sales. When a brand focuses too much on sales, brands will risk coming off as only interested in getting sales, disingenuous, and not showing interest in their audience, ultimately de humanising the brand.

    Another mistake is when there’s a lack of research into your audience. When we lack research on our audience, the content we’re creating will not be effective as our target audience might not relate to it. Instead, it would be best if you focused on trying to understand what content your customer wants. In addition, not using multiple forms of content distribution, a lack of evergreen topics, and not having enough CTAs are also common mistakes marketers tend to make.

    The longevity of content marketing is a fair question to ask. It’s worth thinking about how the industry will change, but it’s also important to remember that content marketing has been around for a while, and there are good reasons for that.

    Today, content marketing is highly influential, and there is a big chance that it will continue to be essential in the future, though there might be a format change. Content marketing may become more dynamic. With advancing technologies, marketers could dynamically alter content sections depending on the lead’s or customer’s characteristics.

    The key is to be at the forefront of the content marketing conversation and keep up with audience interests.