Voice search has rapidly become an important part of our everyday lives. As virtual assistants like Siri, Alexa, and Google Assistant become more advanced, more people are using voice search to find information, make purchases, and interact with technology. This shift in how people search for information has significant implications for businesses, particularly those in[…]
Voice Search Optimization: How You Can Increase Your SaaS Marketing Visibility
By Sidra Fatima Marketing, Search Engine Optimisation (SEO) Mar 13, 2023
The Art of Writing Compelling Meta Descriptions
By Joel Payne Search Engine Optimisation (SEO) Feb 06, 2019
SEO is all about the details. From the loading speed to the bounce rate, every little touch must be considered to improve your site’s search engine ranking. One detail that must not be overlooked are the meta descriptions of your web pages. The meta description is a snippet of around 155 characters which sums up[…]
How To Prepare for Mobile-First Indexing
By Joel Payne Search Engine Optimisation (SEO) Jul 30, 2018
A positive user experience is key to user retention, a higher domain authority, and overall higher keyword rankings. But if your user experience is different on desktop than it is on mobile, you may be missing out on opportunities to get optimal rankings. Mobile-first indexing is here to stay, and building a compatible and SEO-friendly[…]
How To Distribute Your Content and Boost Website Traffic
By Joel Payne Search Engine Optimisation (SEO) Jul 12, 2018
So you’ve created a whole bunch of great content for your website’s blog. But is anyone going to see it? Just over three out of four (77%) Internet users read blog content. Do not let the time and resources that you have put into content creation go to waste. Once you have documented your content[…]
What Can An SEO Agency Do For Your Business?
By Joel Payne Search Engine Optimisation (SEO) Jul 11, 2018
Whether SEO is a new term, or your business is starting to put more of an investment in SEO, you might start to see ads or read news about recruiting an SEO agency. Adding another expense and another set of hands to your marketing team might seem excessive, and what does an SEO agency do,[…]
The Most Surprising Revelations From SEMRush’s Fintech SEO Insights
By Joel Payne Search Engine Optimisation (SEO) Jun 29, 2018
Recently, SEMRush published a report that detailed research concerning Fintech websites across the world. Data was pulled from over 500 websites in seven countries: United Kingdom, United States, Italy, Spain, France, Germany, and Brazil. The insights that SEMRUSH pulled from the data revealed some surprising habits of online users researching Fintech brands. While Australia and[…]
If you want to generate leads and improve your search engine rankings, you have to do more than produce or share content on your website. If SEO has not been your company’s main focus over the years, you may have to take a step back and look at your website. That’s right…your entire website. Each[…]
SEO vs. Paid and Social Traffic: What Is Worth More?
By Joel Payne Search Engine Optimisation (SEO) Jun 25, 2018
SEO vs. PPC is a common matchup that you will see on blogs and in the mouths of digital marketers. Is it more valuable to optimise your website for organic traffic or to throw money into Google AdWords and have “a better” chance at ranking for specific keywords? Does user experience really bring in more[…]
Keep Your SEO Local – How to Optimise for Local Customers
By Joel Payne Search Engine Optimisation (SEO) Jun 22, 2018
The World Wide Web is a big place – but let’s be honest, a lot of online users don’t really benefit your business. Traffic from across the world can be a waste if your business only has one or two physical locations. This doesn’t mean that all online marketing efforts are a waste. Studies show[…]
All About Keyword Intent (And Targeting the Right Customers)
By Joel Payne Search Engine Optimisation (SEO) Jun 21, 2018
Keyword research can be a confusing step in the SEO process. You want your content to appear on the top page of search engine results, but there are an infinite number of search engine results pages that you could rank for. Ranking for some pages will be more difficult than other, and let’s be honest,[…]