B2B Marketing Services
Award Winning B2B Marketing Team
B2B marketing is a competitive area, meaning it can be hard to stand out from the crowd. In order to do so, you need a thoughtful strategy that prioritises a quality experience for your audience. Business purchasing decisions typically take a lot of time and consideration, so business buyers need to be nurtured for some time before they will commit. When done right, however, B2B marketing can help you land valuable clients that you can develop sustainable, long-term relationships with.
Choosing between a generic marketing agency versus a B2B marketing specialist can often be the difference between success and failure.
Digital Squad is Hong Kong’s leading B2B Marketing Agency with the following recent achievements:
- Winner of the 2018 SEMRUSH Australia/ NZ Search Awards in the B2B Marketing Category, venued at the Sydney Opera House.
- 2019 Australian B2B Awards -B2B Business of the Year (Finalist)
- 2019 Australian B2B Awards -B2B Marketer of the Year (Finalist)
The Latest B2B Marketing Statistics
The Power of B2B Marketing
Reach the right audience
B2B buyers make an average of 12 searches online when looking for a product or service - meet the needs of this choosy audience to maximise your gains.
Huge earning potential
B2B e-commerce sales are set to exceed B2C e-commerce sales by 2020, meaning the potential earnings are massive for vendors
Stand apart from the competition
34% of business buyers report that their lack of engagement with B2B vendors is because of the barrage of irrelevant content. By focusing on quality and relevance, you can immediately set yourself apart
Content still has the throne
89% of B2B marketers use content marketing, reiterating the value of quality content
By focusing on value and quality, you can nudge business buyers along the sales funnel and into your CRM system. From branding efforts to create top-of-mind awareness to generating new leads for your sales team, the power of B2B marketing should not be underestimated.
How Does B2B Marketing Work?
Digital Squad can improve the chance of your content being seen by those who have the purchasing power and influence decisions at their company. Utilising SEO, PPC and more, we deliver quantifiable results.
We discover which users to target through:
By developing a winning strategy, Digital Squad can help you target buyers when they are most likely to convert, increasing brand awareness among the relevant audience and funneling leads through to your sales team. Utilising strategies like SEO, email marketing, PPC advertising and social media marketing, we deliver measurable outcomes.
We understand that your company’s digital assets can be the deciding factor for whether or not you make it onto the shortlist of a potential client, and that millennials are the primary decisions in today’s business environment. To stay afloat in this environment, you need a powerful, multi-channel B2B marketing strategy.
As the leading B2B marketing agency in Hong Kong, Digital Squad utilise a number of techniques to deliver results including strategy development, lead generation, lead management and nurturing, social media marketing, content marketing, SEO and marketing automation.
How Digital Squad Helps Businesses with B2B Marketing
Tailored content reigns supreme, with more than 50% of all B2B buyers viewing at least eight pieces of content during the purchase process and 82% viewing five or more pieces of content from the vendor prior to purchasing. This means that by writing and optimising web pages and blog posts, you can increase the chance of your business being discovered.
PPC or AdWords campaigns are an important aspect of B2B marketing strategies, helping you target your ideal buyer and generate valuable leads that your sales team can capitalise on.
By striking at the perfect moment in the buyer’s journey, paid advertisements offer great returns.
Social media is an integral part of any content marketing strategy in this day and age. 75% of B2B buyers use social media to support their purchase decision, and the majority of decision makers in the industry today are millennials.
Digital Squad focus on the two social media channels that are most used by B2B marketers, Facebook (89%) and LinkedIn (81%)
We see the bigger picture, helping you tie together multiple channels to create a robust B2B marketing strategy. Spanning SEO, social media, PPC and more, we know how to deliver results from every angle.
Kickstart Your B2B Marketing Today
B2B Marketing FAQs
Business-to-business (B2B) marketing refers to any marketing activity geared toward selling products or services to other businesses, rather than individual consumers. B2B can include everything from advertising, public relations, and sales to channel marketing.
Although B2C and B2B marketers often follow the same practices, they have specific vital differences. In B2C marketing, one works with individual consumers directly. One could consider this one-on-one marketing by placing ads to get individual consumers to buy the product(s) being marketed. In contrast, business-to-business (B2B) marketing is a form of advertising that targets companies or organizations rather than individuals. In B2B, your main goal is establishing relations with the business decision-makers you want to cooperate with. After all, they are the people that will decide whether the company will purchase your products.
There are several proven ways to do B2B marketing to increase lead generation and sales. Here are four steps you can follow to start strategising:
1. Determine your brand positioning.
Brand positioning is your brand identity’s who, when, why, and how. Simply put, it’s how your brand is perceived through the eyes of the customer. Once it’s determined, you’re ready to take the next step.
2. Identify your target audience.
Find your target audience. The information will help create buyer personas and understand how they make purchase decisions, a tool that’s extremely useful for any marketing.
3. Run a competitive analysis.
Find a general overview of your competitor that consists of their strengths, weaknesses, opportunities, and threats (SWOT Analysis)
4. Explore marketing channels to use.
In the competitive analysis, you’ll see the different marketing channels your competitors use successfully and the channels they haven’t utilised.
Explore strategies, channels, and tools to optimise your leads and customer funnel depending on your customer segments and competitor analysis.
B2B social media platforms are social media sites, or networks targeted explicitly toward businesses instead of individuals. In context, a B2B social networking platform is a social media channel that businesses could leverage to reach other companies who are their target customers to generate leads and make more sales.
The best social media platforms for B2B marketing are those specifically meant for businesses and companies, such as LinkedIn. However, it doesn’t mean that traditionally B2C social media platforms such as Facebook, YouTube, and Instagram are wrong for B2B brands. Instead, marketers can creatively utilize these traditionally B2C platforms to reach their predetermined business goals.
There are several marketing channels you can utilize in B2B, including but not limited to:
Conferences/Trade Shows
Content marketing
Direct mail
Display/retargeting ads
Email marketing
Field marketing
Outbound calling
Paid search/PPC
Partner marketing
SEO
Social media
Traditional media
Webinars
Word-of-mouth/referrals
These channels will help attract another business into purchasing another business’s goods or services.
B2B lead generation is a method marketers use to drive prospective customers to their organization organically. The B2B lead generation consists of various inbound marketing tactics that build awareness, visibility, and interest from prospects in a specific target audience. Examples of lead generation methods may include blog posts, articles, social media posts on different platforms, and SEO (search engine optimization).
Lead generation is the first step in the buyer’s journey and is prepared to guide prospects through the funnel to the final sale.
The number one goal of B2B lead generation is to generate more qualified leads and increase sales and revenue.
B2B marketing works by first increasing brand awareness. Let other companies know that your business exists and you have a product or service that will benefit them. In addition, B2B marketing gets companies interested in your brand and boosts prospects – intending to convert them into customers. Ideally, they will form a valuable relationship with your brand for years.
Because B2B products and services are more complex than B2C products, developing long-term relationships is necessary; as products offered by B2B are a more long-term investment, choosing the right partner is vital.
All of this can be achieved through digital B2B marketing if done the correct way.
B2B marketing is short for business-to-business marketing, meaning the product or service is intended for another business. Many factors go into B2B purchases as the process is more complicated. Besides the fact that there is a big commitment to make, multiple decision-makers may be involved in the process.
While B2C is B2C marketing promotes products to individuals for personal use, consumption, and/or enjoyment, the purchasing decision is more emotional, and the cycle is often quick.
The goals of B2B and B2C marketing are the same, but their approaches vary dramatically. Treating the two practices like they’re identical is a recipe for disappointment.
Any business selling to another company uses B2B marketing.
A range of products, services, and industries is involved in B2B marketing.
Examples of B2B companies include:
Software Companies. These companies help businesses satisfy their customers and operate more efficiently. There would be a solution to every business need through software.
Office Suppliers. It’s still essential to keep workspaces well supplied. For employees, businesses need furniture, security cameras, printer paper and ink, ID badges, and more.
Marketing Agencies. Marketing agencies attract businesses by offering to help them make more money. Demand has increased for agencies building websites, boosting search rankings results, and creating social media.
Bookkeeping and Accounting. Accounting and tax preparation is tedious and time-consuming, putting these companies in high demand.
These are just a few of the numerous types of B2B companies. Seeing that many industries exist and the resources each requires to create its products or services, it is easy to see the massive scope of B2B businesses.
Business to Business (B2B) Lead Management is the strategy of acquiring leads (otherwise known as potential customers), tracking all touchpoints (your contact with your customers), and qualifying and engaging with these leads to guide them until they are sales-ready. Marketers use lead management to understand where leads are in the channel, ideally using software to streamline customer data and automation to boost leads through the process before handing them off to sales to close the deal.
With an effective lead management system installed, the sales channel is streamlined to create better-educated buyers and a solid understanding of your buyers’ needs and position in the channel, improving sales forecasting. In addition, lead management often creates the launchpad to another tech that nurtures customer relationships with personalized campaigns and automation, increasing revenue.
The digital age has changed how marketers communicate with and sell to B2B audiences. As technology continues to evolve, digital marketing requires a more integrated and adaptable approach. Hence, you need to ensure your business is agile by optimizing your digital marketing strategy to drive digital transformation and talking to the right people on the proper channels. As a B2B company, you need to be able to speak to businesses, which requires a different approach than engaging individual consumers.
The strategy for your B2B marketing could include:
Creating a company website
Using SEO and content marketing
Integrating your offline and online marketing
Utilizing social media marketing
Utilizing Pay-Per-Click (PPC) campaign
Redefining your target