Programmatic advertising is the automated buying and selling of online advertising. By the end of 2019, Google is aiming for 60% of digital advertising budgets to be spent on programmatic advertising. In addition, Forrester predicts that programmatic advertising will account for the majority of all digital advertising spending over the next few years. The only[…]
Using Programmatic Advertising in Your Digital Campaigns
By Lisa Angervall digital marketing agency May 07, 2019
Paid or Earned Media: Which is More Effective for Your Business?
By Lisa Angervall seo company Hong Kong May 06, 2019
The increasing use and capabilities of the Internet have given digital marketers access to hundreds of delivery and marketing channels. It is undeniable that the opportunities have massively increased for marketers to target their audience online. However in order to this effectively, they have to master an ever-evolving number of strategies, channels and tactics. To[…]
5 Elements Your Reporting Dashboard Must Have
By Lisa Angervall seo company Hong Kong May 06, 2019
The beauty of digital marketing is in its ability to measure absolutely everything. Gone are the days when you run a print ad, put up a billboard or broadcast a radio ad and hope your target market respond to it. While there’s no denying that these types of advertising are effective, particularly for brand building,[…]
What Are ‘Actionable Insights’ and How to Use Them in your Campaign
By Lisa Angervall seo company Hong Kong May 05, 2019
‘Actionable Insight’ is a term used in data analytics and big data. It refers to information that is backed by enough data to give managers and organisations the ability to make an informed decision. Analysing your marketing analytics can give in-depth insight into the performance of your campaigns, show your superiors or clients how marketing[…]
Search Marketing Trends for 2023
By Lisa Angervall seo company Hong Kong May 04, 2019
Google updates its algorithm 500 to 600 times a year. While most of these changes are minor, from time to time, Google will roll out a major algorithmic update that significantly affects search results and optimisation. SEO is constantly changing, and as marketers, it can be difficult to keep up with the latest updates to[…]
The Progression from Multichannel to Cross Channel, to Omnichannel Marketing
By Lisa Angervall seo company Hong Kong May 04, 2019
The Internet is rapidly changing, and today it is a very different place than it was a few years ago. As the capabilities and features on the Internet have increased, so have customer expectations. It’s important that businesses meet these increased expectations and provide customers with the opportunity to connect with them on a range[…]
Data-Driven Marketing & Conversion Rate Optimisation
By Lisa Angervall seo company Hong Kong May 03, 2019
Companies who see improved conversion rates are performing, on average, 50% more tests and use 47% more methods to improve conversion. Conversion rate optimisation is the process of updating and testing elements on a webpage with the ultimate goal increasing the percentage of website visitors who take a desired action. As the process is based[…]
How Content Marketing Fuels SEO Campaigns
By Lisa Angervall seo company Hong Kong May 03, 2019
With an ever-increasing number of marketing channels out there, it can be difficult to know which to choose. Your audience is likely to be spread out across multiple channels and platforms; using Facebook to catch up with friends before searching Google to research hotels for an upcoming holiday, then browsing Instagram for a while before[…]
How Marketing Automation is Used in B2C and B2B Campaigns
By Lisa Angervall seo company Hong Kong May 02, 2019
Marketing automation is a type of technology designed to help companies streamline, automate, and measure marketing tasks and workflows. When implemented effectively, marketing automation can increase operational efficiency and grow revenue faster. In the past few years, marketing automation has become more widely used, as it is easier to afford, scale, and implement than ever[…]
The Most Important Techniques For Marketers to Master in the Next 6 Months
By Lisa Angervall seo company Hong Kong May 02, 2019
Digital Marketing is not what it used to be. From the continual evolution of the smartphone to voice assistants, AI, Chatbots, and the cloud, today’s digital marketer has to navigate a whole new world of technologies to stay ahead of the competition online. A quarter of marketing teams say that their organisation is resistant to change, especially[…]
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