Have you heard the term ‘evergreen content’ tossed around in the digital marketing realm, but still scratching your head at what it’s all about? As the allegorical name suggests, evergreen content remains relevant and valuable throughout the ages, meeting the needs of a browsing audience no matter if it was posted a day ago, six[…]
Why You Need Evergreen Content in Your Marketing Strategy
By Joel Payne Content Marketing Feb 06, 2019
The Art of Writing Compelling Meta Descriptions
By Joel Payne Search Engine Optimisation (SEO) Feb 06, 2019
SEO is all about the details. From the loading speed to the bounce rate, every little touch must be considered to improve your site’s search engine ranking. One detail that must not be overlooked are the meta descriptions of your web pages. The meta description is a snippet of around 155 characters which sums up[…]
The Top Personalisation Techniques You Need for Lead Generation and Nurturing
By Joel Payne Content Marketing Feb 06, 2019
Today’s customers are more discerning than ever, being able to see right through conventional marketing tactics. A one-size-fits-all mentality will no longer work for lead generation and nurturing, with customers expecting a personalised and relatable approach instead. Put yourself in the customer’s shoes: would you rather receive a generic marketing message, or one that offers[…]