April 2017

Content Marketing

According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” An underpinning factor to consider is that your content marketing shouldn’t be about blatantly promoting your brand.[…]

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Avoid Google Penalties by Using White Hat SEO Techniques  A hat is the perfect accessory for standing out from the crowd. But choosing the right colour will make sure that you’re seen for the right reasons, stay in the spotlight, and can do it all cost effectively. Appearing on the first page of a Google[…]

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